Ecofy partners with Ather Energy to accelerate EV adoption in India

Ecofy, a pioneering green-only NBFC backed by Eversource Capital, announced a strategic partnership with Ather Energy, one of India’s leading electric vehicle manufacturers to serve as a preferred financing partner across Ather’s electric two-wheeler ecosystem.

Bringing together two institutions deeply committed to sustainability and climate-positive growth, the partnership aims to accelerate the adoption of electric mobility by improving access to specialized green financing solutions. Through this collaboration, Ecofy plans to deploy INR 100 crore in capital to support financing needs under the partnership, enhancing affordability, flexibility, and customer choice across the EV ownership lifecycle.

As part of the tie-up, Ecofy will offer Ather Energy customers access to its diversified suite of green financing options, including vehicle loans, leasing solutions, assured buyback structures, and Battery-as-a-Service. These solutions are designed to address key barriers to EV adoption by reducing upfront costs, improving total cost of ownership, and offering greater certainty around asset value and battery performance.

Rajashree Nambiar, Co-founder, MD & CEO at Ecofy, said, “Clean transportation is critical to India’s green transition, and wider adoption depends on access to the right financing solutions. Our partnership with Ather Energy brings together strong product offerings and specialized green finance, helping customers adopt EVs with greater confidence, affordability, and flexibility.”

Ravneet Phokela, Chief Business Officer, Ather Energy, said, “Financing is an important consideration in the two-wheeler purchase journey, particularly for customers exploring EVs for the first time. Over the years, we’ve worked to build a strong financing ecosystem to make Ather accessible across markets. This partnership with Ecofy further broadens the range of financing options available to customers looking to buy an Ather, making the purchase and ownership journey easier to navigate. It helps simplify the decision-making process and supports broader access to electric two-wheelers.”

The partnership is built on a shared belief that India’s EV adoption journey will be driven by both product innovation and access to scalable green finance. By combining Ather Energy’s expertise in electric two-wheeler design, manufacturing, and technology with Ecofy’s retail-focused green financing platform, the collaboration aims to expand access to clean mobility and unlock demand across urban and emerging markets in India.